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Distributor requirements 2026

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Distributor requirements 2026

  1. Experience Requirements
    - Minimum 2 years’ experience distributing animal feeds or agricultural inputs.
    - Demonstrated success working with farmers, agrovets, cooperatives, or livestock producers.

  2. Infrastructure Requirements
    - Existing warehouse facility meeting acceptable feed storage standards.
    - At least one established or planned retail outlet within the town.
    - Basic delivery capability (motorbike minimum; light truck recommended).

  3. Financial Requirements
    - Minimum working capital of KES 5 million.
    - Ability to sustain consistent monthly restocking.
    - All purchases from De Heus Kenya are strictly CASH.

  4. Compliance & Documentation
    - Registered business entity with valid permits.
    - KRA PIN and valid Tax Compliance Certificate.
    - Willingness to undergo due diligence checks.

  5. Market Development Capacity
    - Ability to recruit and manage stockists/agrovets.
    - Capacity to conduct farmer engagement activities.
    - Ability to support basic technical advisory (training provided).

  6. Technology & Reporting
    - Weekly sales and stock reporting required.
    - Willingness to use De Heus-approved reporting tools.

  7. Brand & Strategic Alignment
    - Commitment to stock core De Heus SKUs consistently.
    - Willingness to implement branding (signage, shelf strips, posters).

  8. Town-Based Operational Requirements
    - Operate solely within allocated town unless otherwise approved.
    - Maintain stock availability and meet monthly targets.

  9. Approval Criteria
    - Assessment of business capacity, infrastructure, and financial strength.
    - Verification of experience, compliance documents, and tax status.
    - Evaluation of market potential and distributor’s ability to execute the town model.
    - Interview and site visit by De Heus team.
    - Final approval by the Commercial Manager and Country Leadership Team.
    - Availability of the desired town (town must be unallocated and strategically viable).

  10. Required KYC Documents
    - Copy of Certificate of Incorporation / Business Registration.
    - KRA PIN Certificate.
    - Valid Tax Compliance Certificate.
    - Valid Business Permit for the town.
    - Director/Owner National ID copy.
    - Bank account details in business name.
    - 3 Business references.
Download the application form